Being hygienic and keeping things spotless is a growing business. As an industry it can be divided in to several segments such as, residential services, commercial janitorial services, specialty and laundry cleaning service. Whatever the segment is, the material used is going through some demanding changes. The material or chemicals used for fumigation, sterilisation and purification is diverse. Cleaning products are on high demand when it comes to commercial as well as household requirements. It may be this demand that is keeping house cleaning services and their providers afloat even during the downturn as well. It is predicted that the market value is to reach $147bn by the end of 2017. With this increase in demand come ever changing requirements and expectations from the products and materials, such as;
Value for money: manufactures are expected to provide purification products and solutions in a cost efffective manner. This is especially true in the developing regions of the world. While the rich will not worry about paying extra for stronger chemicals or cleaning agents, the average householder will think twice before paying extra. So it is important that manufacturers reduce cost while providing an effective product as well.
Product assurance: the numerous detergents and the equipment used by professional cleaning services and individuals alike need to be able to get the job done. Purification, removing stains and disinfecting a space is laborious and difficult to do. So it is essential that the products and equipment used for such purposes perform as stated. Products that are efficient to use and consume less time to get the job done would likely be on high demand.
Convenience: individuals and good service cleaning providers are always pressed for time. So products that allow a spotless floor or a home with relative ease will be very useful. Wipes and easy dispensers are proving to be popular with busy housewives and other individuals alike. Most often it is the simplicity of the cleaning equipment that is making such units very popular.
Sustainability: people are increasingly becoming aware of the impact their daily lives have on the environment. Since deposal of purification solutions and material have a big impact on the environment, consumers are becoming increasingly conscious of what they use. Strong chemicals are known to harm surrounding environments and cause great damage to nature and general health of a surrounding landscape. Therefore there is increased pressure on the industry to develop green and sustainable cleaning solutions and equipment.
Saturation: with the increase in demand, saturation of the market with various brands is inevitable. Therefore it is important for organisations to differentiate their offering of sanitisation products efficiently.